SEO & MARKETING REPORT

Site Audit (April 23, 2021)

  • 1847 Pages Crawled
  • 50 Critical Errors
  • 2,345 Errors
  • 10,443 Warnings
  • 12 Passed Tests & 32 Failed Tests
  • Total Site Score: 33%

Site Audit (November 14, 2022)

  • 237 Pages Crawled
  • 0 Critical Errors
  • 3 Errors
  • 2,020 Warnings
  • 32 Passed Tests & 9 Failed Tests
  • Total Site Score: 73%

Organic Keywords

Started: 53 Keywords on Page 1

Currently: 109 Keywords on page 1
(104 of those 109 are in the first 3 positions)

Google Search

  • 1.67 Million Google Impressions
  • 151K Clicks
  • 9.05% Click Through Rate (CTR)
    • Google considers a 1.91% a good CTR

Site Traffic

All Traffic (380K)

Entry Data Point: 30,344

Exit Data Point: 36,132

Organic Traffic (223K)

Entry Data Point: 12,036

Exit Data Point: 23,770

Local

Claimed Sallisaw GBP

Claimed Official CASC Knowledge Graph

Accessed and Verified
Poteau GBP

Analytics for Both GBP's

  • 178K on Organic Search
  • 292K on 3-pack & Finder
  • 55% was triggered by discovery

GBP Actions

Clicks: 23,151
Directions: 6,212
Calls: 9,846

Ad Management

Campaigns

  • 51 Individual Ads
  • 1.94 Million Impressions
  • 13,577 Clicks
  • Overall CTR 0.70%
  • Average Cost per Click $0.72/click

Demographics

  • 11 Target Audiences based on a blend of the following:
    • Age
    • Location
    • Interest
    • Behavior