2023-2024 Report
We are excited to be setting sail with Carl Albert State College for another year!
Year in Review
New Website Launch
Details
- Phase 1 started around March 2023
- Phases 2 & 3 were wrapped up in June 2023
- Old Website at one point had 2,243 pages within the “carlalbert.edu” framework
- New website currently stands at 334
- New Functionalities include
- Hero Slider
- Dynamic Pop Out Menus
- Dynamic Forms
- Searchable Databases embedded
- Organized Media Library
- Separate Online.CarlAlbert.edu
- Plesk Management System for the Server
- Job Board
- Events Calendar
- Dynamic 3D PDF Viewer
- Custom Dashboard Icons (For Easy Navigation)
- Ongoing Maintenance Included in Web Maintenance Package
- Separate Image Server
- During this reporting period
- 80,712 Unique Users
- 242K Site Traffic
- 411K Total Pageviews
- Over 1 Million “events”
- Site Traffic Breakdown
- 54% – SEO Efforts
- Organic/Local/Directories
- 25% – Direct
- 17% – Social Ads
- 4% – Organic Social
- 54% – SEO Efforts
- According to metrichq.org a good “Average Time on Site” is 52 seconds
- CASC visitors spent 1 min and 42 sec (doubling the national average)
- https://www.metrichq.org/marketing/average-time-on-page/
- CASC visitors spent 1 min and 42 sec (doubling the national average)
Web Edits/ Maintenance Package
Details
- Annual Cost – $12,000
- Streamlined Communication Request
- Web Support Form (Over 130)
- Emails (Over 300)
- Texts
- Calls
- Zooms
- Weekly Menu Maintenance
- 9th Most Popular Page on website
- Online Application Forms (PTA & Nursing)
- NASNTI Math Notes
- VikeHub
- Consulting/Coaching on Best Practices
Search Engine Optimization
Details
- Annual Cost – $6,000
- Organic SEO
- 1.57 Million Impressions
- Desktop 60.5% (948,071)
- Mobile 38.8% (607,040)
- Tablet 0.7% (11,417)
- 170K Clicks
- Top 10 Most Popular Pages (By Clicks)
- Homepage
- Self Service
- Academics
- Calendar
- Admissions
- Bookstore
- Student Resources
- Employment Opportunities
- Cafeteria Menu
- Nursing
- The 11th Most Popular Page (By Clicks)
- Online
- #32 Most Popular Page LY
- Online
- CTR (Click Through Rate)
- A good CTR represents that Google has a good understanding of what page to show with various search queries. It is one of the best metrics to use when evaluating SEO efforts.
- Higher Education Industry Average is 3.78%
- Wordstream Article
- CASC CTR for the reporting period was 10.84%
- Top 10 Most Popular Pages (By Clicks)
- 1.57 Million Impressions
Local SEO
Details
- Total GBP (Proximity) Impressions (64,198)
- Poteau – 34,723
- Sallisaw – 29,475
- Total GBP Actions (36,592)
- Calls – 9,081
- Poteau – 7,090
- Sallisaw – 1,991
- Directions – 6,274
- Poteau – 5,300
- Sallisaw – 974
- Clicks – 21,237
- Poteau – 18,642
- Sallisaw – 2,595
- Calls – 9,081
Facebook Ads
Details
- Total Ad Spend – $14,400
- Annual Ad Management Cost – $6,000
- Type of Campaigns
- Traffic
- Lead Gen
- Graphic
- Video
- Dynamic
- Multiple Targeted Audience Variations
- Geographic
- Demographic
- Education Level
- Interest
- Behavior
- Specific
- Parents
- Grandparents
- HS Teacher
- Impressions – 3,404,665
- Number of times ad was “on screen”
- Reach – 514,049
- Number of “Accounts” that saw ad
- Key Metrics
- CPC – $0.36
- Higher Education Industry Average is $1.06
- CTR – 1.19%
- Higher Education Industry Average is 0.53%
- Higher Ed FB Ads
- CPC – $0.36
- Results
- 40,498 Clicks (CPC – $0.36 / CTR – 1.19%)
- 72% Oklahoma
- 23% Arkansas
- 5% Expanded Campaigns (KS, LA, MO, TX)
- 365 Lead Submissions
- 40,498 Clicks (CPC – $0.36 / CTR – 1.19%)
2023-2024 Partnership
[ays_chart id="2"]
- $14,400 - Total Ad Spend (Facebook)
- $14,000 - New Website Project
- $12,000 - Web Edits/Maitenance
- $9,000 - Audio/Video Production (Reach Higher)
- $6,000 - Ad Management
- $6,000 - SEO Management
[ays_chart id='3']
- 39.0% - Monthly Residual
- 37.5% - Individual Project
- 23.5% - Ad Spend
2023-2024
Web Edits/ Maintenance Package
Details
- Annual Cost – $12,000
- Streamlined Communication Request
- Web Support Form (Over 130)
- Emails (Over 300)
- Texts
- Calls
- Zooms
- Weekly Menu Maintenance
- 9th Most Popular Page on website
- Online Application Forms (PTA & Nursing)
- NASNTI Math Notes
- VikeHub
- Consulting/Coaching on Best Practices
2023-2024
Summer 2023
New Website Launch
Details
- Phase 1 started around March 2023
- Phases 2 & 3 were wrapped up in June 2023
- Old Website at one point had 2,243 pages within the “carlalbert.edu” framework
- New website currently stands at 334
- New Functionalities include
- Hero Slider
- Dynamic Pop Out Menus
- Dynamic Forms
- Searchable Databases embedded
- Organized Media Library
- Separate Online.CarlAlbert.edu
- Plesk Management System for the Server
- Job Board
- Events Calendar
- Dynamic 3D PDF Viewer
- Custom Dashboard Icons (For Easy Navigation)
- Ongoing Maintenance Included in Web Maintenance Package
- Separate Image Server
- During this reporting period
- 80,712 Unique Users
- 242K Site Traffic
- 411K Total Pageviews
- Over 1 Million “events”
- Site Traffic Breakdown
- 54% – SEO Efforts
- Organic/Local/Directories
- 25% – Direct
- 17% – Social Ads
- 4% – Organic Social
- 54% – SEO Efforts
- According to metrichq.org a good “Average Time on Site” is 52 seconds
- CASC visitors spent 1 min and 42 sec (doubling the national average)
- https://www.metrichq.org/marketing/average-time-on-page/
- CASC visitors spent 1 min and 42 sec (doubling the national average)
Summer 2023
2023-2024
Search Engine Optimization
Details
- Annual Cost – $6,000
- Organic SEO
- 1.57 Million Impressions
- Desktop 60.5% (948,071)
- Mobile 38.8% (607,040)
- Tablet 0.7% (11,417)
- 170K Clicks
- Top 10 Most Popular Pages (By Clicks)
- Homepage
- Self Service
- Academics
- Calendar
- Admissions
- Bookstore
- Student Resources
- Employment Opportunities
- Cafeteria Menu
- Nursing
- The 11th Most Popular Page (By Clicks)
- Online
- #32 Most Popular Page LY
- Online
- CTR (Click Through Rate)
- A good CTR represents that Google has a good understanding of what page to show with various search queries. It is one of the best metrics to use when evaluating SEO efforts.
- Higher Education Industry Average is 3.78%
- Wordstream Article
Click for Image - CASC CTR for the reporting period was 10.84%
Click for Image
- Wordstream Article
- Top 10 Most Popular Pages (By Clicks)
- 1.57 Million Impressions
2023-2024
2023-2024
Local SEO
Details
- Total GBP (Proximity) Impressions (64,198)
- Poteau – 34,723
- Sallisaw – 29,475
- Total GBP Actions (36,592)
- Calls – 9,081
- Poteau – 7,090
- Sallisaw – 1,991
- Directions – 6,274
- Poteau – 5,300
- Sallisaw – 974
- Clicks – 21,237
- Poteau – 18,642
- Sallisaw – 2,595
- Calls – 9,081
2023-2024
2023-2024
Facebook Ads
Details
- Total Ad Spend – $14,400
- Annual Ad Management Cost – $6,000
- Type of Campaigns
- Traffic
- Lead Gen
- Graphic
- Video
- Dynamic
- Multiple Targeted Audience Variations
- Geographic
- Demographic
- Education Level
- Interest
- Behavior
- Specific
- Parents
- Grandparents
- HS Teacher
- Impressions – 3,404,665
- Number of times ad was “on screen”
- Reach – 514,049
- Number of “Accounts” that saw ad
- Key Metrics
- CPC – $0.36
- Higher Education Industry Average is $1.06
- Click for Image
- CTR – 1.19%
- Higher Education Industry Average is 0.53%
- Click for Image
- Higher Ed FB Ads
- CPC – $0.36
- Results
- 40,498 Clicks (CPC – $0.36 / CTR – 1.19%)
- 72% Oklahoma
- 23% Arkansas
- 5% Expanded Campaigns (KS, LA, MO, TX)
- 365 Lead Submissions
- 40,498 Clicks (CPC – $0.36 / CTR – 1.19%)
2023-2024
